Summary of today’s HubSpot.com webinar “How Marketers Succeed in a Social World” Yesterday’s Brand Building Come up with creative. Hire and agency. Buy ads on TV and in print. Buy more advertising. Your brand comes out all perfect (and sterile). Today’s Brand Building A brand is whatever people say it is. What does that mean? [...]

YES! Why? 1. Everyone is doing it Many businesses are now setting up custom facebook pages with their message and brand, and setting this custom page as their landing page, so that when a visitor goes to their facebook url, they first go to the custom landing page, instead of the company’s wall. 2. It’s [...]