March 1, 2012
This is a great article in TechCrunch.com which will tell you everything you need to know about updating your business facebook page with the new facebook timeline.
I just updated our Winter Street Design Group facebook page… not everything on the list, but a few quick changes, and published it.
Even if you don’t have time to give it your full attention, at least preview it sometime in the next 30 days so you aren’t surprised later!
http://techcrunch.com/2012/02/29/how-to-use-timeline-for-pages/
October 14, 2011
We recently designed a site for Ocean Frontiers, a new environmental film about ocean stewardship. The site is built in WordPress, and includes: editable flash slideshows, random testimonials, and recent news items posting to the home page with thumbnail images. Check out the website at: ocean-frontiers.org
Filed under:
News by davewhite
May 27, 2011
We were just recently interviewed by The Union for an article about mobile websites in Nevada County.
Read the article: ”Businesses Going Mobile.”
Hope you all have a wonderful 3-day weekend!
Filed under:
News by carolwhite
April 14, 2011
Summary of today’s HubSpot.com webinar “How Marketers Succeed in a Social World”
Yesterday’s Brand Building
- Come up with creative.
- Hire and agency.
- Buy ads on TV and in print.
- Buy more advertising.
- Your brand comes out all perfect (and sterile).
Today’s Brand Building
- A brand is whatever people say it is.
What does that mean?
Today you need to grow your brand by cultivation, not control.
- Stop thinking like an advertiser.
- Start thinking like a publisher and socializer.
- Commit to the new inbound strategy (blogging, SEO, Free Tools, Social Media, and Opt-in Email Lists).
- Don’t dip your toe in the water.
- Jump in ALL THE WAY.
To learn more, watch the entire webinar How Marketers Succeed in a Social World at Hubspot.com, or view the slideshow. Or, view more presentations from HubSpot Internet Marketing
April 5, 2011
YES! Why?
1. Everyone is doing it
Many businesses are now setting up custom facebook pages with their message and brand, and setting this custom page as their landing page, so that when a visitor goes to their facebook url, they first go to the custom landing page, instead of the company’s wall.
2. It’s one more place to build your brand
Facebook is known for displaying all content on pages in a uniform fashion. Unlike youtube.com where you can customize your channel with your own colors and backgrounds, facebook pages always have the same white background, black text, and blue headings. You can’t change the style of the page, but you can add custom pages to your facebook page with your unique message and identity.
3. Facebook pages are becoming mini websites
The trend of setting up mini websites on facebook, is only going to continue. It’s hard to ignore how many people use facebook now. If you’re not sure how popular it is, check out The World is Obsessed With Facebook video.
4. It’s easy to get started
It doesn’t take long to add a few custom pages to facebook.
We recently set up a custom landing page for the Nevada City Chamber of Commerce that highlights the upcoming events in Nevada City. http://www.facebook.com/nevadacitychamber note: if you are already a fan, you will be taken straight to the wall
In addition to a custom landing page, we also added an Email Sign Up tab to the Nevada City Chamber of Commerce’s facebook page, so visitors can sign up to receive news from the Chamber’s blog, without having to go to the site to do that (making it far more likely they’ll sign up, than having to make a few more clicks to the website to get there).
