Do I need a custom facebook page?
YES! Why?
1. Everyone is doing it
Many businesses are now setting up custom facebook pages with their message and brand, and setting this custom page as their landing page, so that when a visitor goes to their facebook url, they first go to the custom landing page, instead of the company’s wall.
2. It’s one more place to build your brand
Facebook is known for displaying all content on pages in a uniform fashion. Unlike youtube.com where you can customize your channel with your own colors and backgrounds, facebook pages always have the same white background, black text, and blue headings. You can’t change the style of the page, but you can add custom pages to your facebook page with your unique message and identity.
3. Facebook pages are becoming mini websites
The trend of setting up mini websites on facebook, is only going to continue. It’s hard to ignore how many people use facebook now. If you’re not sure how popular it is, check out The World is Obsessed With Facebook video.
4. It’s easy to get started
It doesn’t take long to add a few custom pages to facebook.
We recently set up a custom landing page for the Nevada City Chamber of Commerce that highlights the upcoming events in Nevada City. http://www.facebook.com/nevadacitychamber note: if you are already a fan, you will be taken straight to the wall
In addition to a custom landing page, we also added an Email Sign Up tab to the Nevada City Chamber of Commerce’s facebook page, so visitors can sign up to receive news from the Chamber’s blog, without having to go to the site to do that (making it far more likely they’ll sign up, than having to make a few more clicks to the website to get there).
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