How Marketers Succeed in a Social World

Summary of today’s HubSpot.com webinar “How Marketers Succeed in a Social World”

Yesterday’s Brand Building

• Come up with creative.
• Hire and agency.
• Buy ads on TV and in print.
• Buy more advertising.
• Your brand comes out all perfect (and sterile).

Today’s Brand Building

• A brand is whatever people say it is.

What does that mean?

Today you need to grow your brand by cultivation, not control.

• Stop thinking like an advertiser.
• Start thinking like a publisher and socializer.
• Commit to the new inbound strategy (blogging, SEO, Free Tools, Social Media, and Opt-in Email Lists).
• Don’t dip your toe in the water.
• Jump in ALL THE WAY.

To learn more, watch the entire webinar How Marketers Succeed in a Social World at Hubspot.com, or view the slideshow. Or, view more presentations from HubSpot Internet Marketing

Filed under:
News, Social Media by carolwhite