How Marketers Succeed in a Social World
April 14, 2011
Summary of today’s HubSpot.com webinar “How Marketers Succeed in a Social World” Yesterday’s Brand Building Come up with creative. Hire and agency. Buy ads on TV and in print. Buy more advertising. Your brand comes out all perfect (and sterile). Today’s Brand Building A brand is whatever people say it is. What does that mean? [...]
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