Google Announces Crack Down on Intrusive Mobile Pop-Ups

Last week Google announced a crack down on intrusive mobile pop-ups starting in January.

I heard about this through the HubSpot Marketing blog in this article about Google’s algorithm change.

They wrote “pages with mobile pop-ups — or what Google is calling “interstitials” — probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017.”

What do this mean to you? We have a number of clients using Sumo Me’s List Builder, and we use it on our website (see example).

sumo me pop up

If you use this plugin you will want to login to Sumo Me, and in the List Builder settings go to Display Rules, and make sure there is a rule for “Don’t Show on Mobile Devices” (see below).

sumo me mobile devices

On our website, I am thinking of switching to Sumo Me’s Smart Bar or Scroll Box instead (see below).

sumo me grown your list

Google’s main reason for the algorithm change is user experience, and let’s face it, pop ups that cover the page content are annoying. They are good tools for growing your list, but I think it’s time to switch to less obtrusive methods.

How to Get More Clicks on Facebook

I subscribe to the Buffer App blog. I highly recommend it for it’s great content.

This article on getting more clicks on facebook is one of the most in-depth articles I’ve read in a long time on posting to facebook. It’s so hard to get good reach and click-throughs on a business facebook page. I always struggle with the best format for adding posts: just a link, a photo and a link in the caption, text only, etc. In this article they test all of the different ways for boosting performance and give you their takeaways at the end.

I thought that two of the most interesting discoveries were…

  1. Posting late in the evening, at off-peak times, worked really well
  2. Posting link-only updates was very effective

How To Use The New Facebook Timeline For Brand Pages

This is a great article in which will tell you everything you need to know about updating your business facebook page with the new facebook timeline.

I just updated our Winter Street Design Group facebook page… not everything on the list, but a few quick changes, and published it.

Even if you don’t have time to give it your full attention, at least preview it sometime in the next 30 days so you aren’t surprised later!

The Science of Timing

Just watched another great webinar from, called The Science of Timing. This one talked about the best times to publish blog posts, update your facebook status, and post tweets.   Here are some of the takeaways:

  1. The Eastern timezone has the greatest population, with Central, then Pacific next.
  2. Late in the day and week is the most retweetable
  3. Weekends are best for Facebook sharing
  4. Experiment with emailing on weekends.
  5. Send email very early in the morning.
  6. Your newest subscribers are your best.
  7. Most people read blogs in the morning.
  8. More men read blogs at night than women.
  9. Blog on the weekends for comments.
  10. Blog early in the morning for links.
  11. Blog more frequently.

Setting up a Facebook Page for Your Business

Are you a facebook user?  If so, it’s really easy to create a page for your business. While this page isn’t tied in anyway to your personal page, you will administer it with your existing individual facebook account.

Don’t panic… it isn’t tied in anyway to your personal page, it’s simply being created and administered by you.  Once you’ve created the page you can add multiple page administrators, so many people in your organization can add photos and update the status or your page.  Status will always appear to be posted by the business, not by any of the individual page administrator.

To set up your page go to:

Once you’ve created the page, add it to your website by getting a facebook widget here:

Then, paste the code into your web page, or copy it into a text document (not word, or it will add extra characters, use NotePad or TextEdit instead) and send it to your web designer.

How Private is Your Facebook Account?

Lately has been all over the news (again) for the changes it’s made to the privacy settings on individual accounts.  Did you realize, that the default privacy settings on your individual Facebook account, aren’t actually very private?  That means that unless you have gone in and changed your settings, you are probably “over-sharing”.

There’s lots of talk on the web about people leaving Facebook over the privacy changes, but don’t kid yourself, Facebook isn’t going anywhere for now.  The reason Facebook is so popular is because it is changing the way information is shared on the web.  It’s competitors would love to see it back down right now.

Personally, I don’t care that Facebook shares a little information about me with other sites like and  I use these sites all the time, and this information allows those sites to offer me a more personalized experience, and I like that.

However, I don’t want all of my personal photos visible to the world, so I’ve changed my settings so that only “Friends” can view my photos (except of course my profile photo).

This is great tutorial from that I went through: How To Put Facebook On A Privacy Lockdown

Claiming your Google Map Listing

If you haven’t done it yet, search for your business in Google Maps, and then follow the steps to “claim your business.”

1). Go to and click on “Maps” in the top left.

2). Search for your business, for example, Nevada City Chamber of Commerce, Nevada City, Ca.  Then, click on your listings.

3). In your listing, you’ll see a link for “Edit.”  Click “Edit”, and then you’ll see a link for “Are you the owner?  Claim your business.”  Click this link.

4). When you click “Edit” you will be prompted to sign in to your Google Local Business Center Account.  If you don’t already have a Google account, set one up now (not to be confused with a gmail account, your Google account can be set up using your existing email address).

5). Once you’ve logged in you’ll have the option to “Edit my business information.”  Then click “Continue” below “Validating your listing.”  To validate your listing, Google will call the listed phone number for your business (right away) with an authorization code.  Write down the code, and then enter it into the box in the Google Local Business Center screen.  If you aren’t able to answer the phone right away, select the mail option, and the code will be mailed to you instead.

6).  Once you’ve claimed your listing you can add photos, hours of operation, your web address, and services.

7). Finally, embed your Google maps listing on the Contact page of your website by clicking the “Link” option in the top right of your Google map listing.  Then, below that, select “Customize and preview embedded map.”

6). Select the size map you want (I usually choose medium), choose map or satellite view, and then zoom in or out until you like the look of your map.

7).  Copy the code and either paste it into the code on your website, or send it in a text document (not word, or it will add extra characters, choose Notepad or TextEdit) to your web designer.