Last week Google announced a crack down on intrusive mobile pop-ups starting in January.
I heard about this through the HubSpot Marketing blog in this article about Google’s algorithm change.
They wrote “pages with mobile pop-ups — or what Google is calling “interstitials” — probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017.”
What do this mean to you? We have a number of clients using Sumo Me’s List Builder, and we use it on our website (see example).
If you use this plugin you will want to login to Sumo Me, and in the List Builder settings go to Display Rules, and make sure there is a rule for “Don’t Show on Mobile Devices” (see below).
On our website, I am thinking of switching to Sumo Me’s Smart Bar or Scroll Box instead (see below).
Google’s main reason for the algorithm change is user experience, and let’s face it, pop ups that cover the page content are annoying. They are good tools for growing your list, but I think it’s time to switch to less obtrusive methods.