I just watched a great webinar on hubspot.com about The Science of Email Marketing. There were a lot of great tips there, and many of them surprised me. These are some of the takeaways:
- Try sending emails on weekends.
- Send very early in the morning.
- 80% of users report reading email on mobile devices.
- Use lots of links in your emails.
- Give your subscribers special access.
- Don’t be afraid to send too much email.
- Ask people to follow you, not share your emails.
Definitely worth watching if you send email campaigns.