I just viewed a great slideshare created by TrackMaven on the best times to post on social media.
My favorite takeaway from the slideshare was the best time to schedule blog posts, which can be summed up with “when everyone else isn’t posting them,” or weekends, early in the morning, and late at night.
This makes sense to me because during the work day I get so many blog post notifications in my email that I often save them to read later (and often never get to them). But then there’s the single post that shows up outside of the work hours that I often read on the spot.
Here’s the summary of what they learned about their own blog posts.
They discovered that their blog posts were more effective on Weekends. The 13% of posts published on weekends rake in the most social shares. Blogs posted on Saturdays have the greatest share of social interactions (18%). TrackMaven Posts are most effective at night from 9PM-midnight EST. Blogs posted between 10-11PM see the most interactions. Secondary Peaks: 4-6AM, 7-8PM, and 1-2AM.