I subscribe to the Buffer App blog. I highly recommend it for it’s great content.
This article on getting more clicks on facebook is one of the most in-depth articles I’ve read in a long time on posting to facebook. It’s so hard to get good reach and click-throughs on a business facebook page. I always struggle with the best format for adding posts: just a link, a photo and a link in the caption, text only, etc. In this article they test all of the different ways for boosting performance and give you their takeaways at the end.
I thought that two of the most interesting discoveries were…
- Posting late in the evening, at off-peak times, worked really well
- Posting link-only updates was very effective