Winter Street Design

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How to Get More Clicks on Facebook

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I subscribe to the Buffer App blog. I highly recommend it for it’s great content.

This article on getting more clicks on facebook is one of the most in-depth articles I’ve read in a long time on posting to facebook. It’s so hard to get good reach and click-throughs on a business facebook page. I always struggle with the best format for adding posts: just a link, a photo and a link in the caption, text only, etc. In this article they test all of the different ways for boosting performance and give you their takeaways at the end.

I thought that two of the most interesting discoveries were…

  1. Posting late in the evening, at off-peak times, worked really well
  2. Posting link-only updates was very effective

https://blog.bufferapp.com/facebook-marketing

How To Use The New Facebook Timeline For Brand Pages

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This is a great article in TechCrunch.com which will tell you everything you need to know about updating your business facebook page with the new facebook timeline.

I just updated our Winter Street Design Group facebook page… not everything on the list, but a few quick changes, and published it.

Even if you don’t have time to give it your full attention, at least preview it sometime in the next 30 days so you aren’t surprised later!

http://techcrunch.com/2012/02/29/how-to-use-timeline-for-pages/

Setting up a Facebook Page for Your Business

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Are you a facebook user?  If so, it’s really easy to create a page for your business. While this page isn’t tied in anyway to your personal page, you will administer it with your existing individual facebook account.

Don’t panic… it isn’t tied in anyway to your personal page, it’s simply being created and administered by you.  Once you’ve created the page you can add multiple page administrators, so many people in your organization can add photos and update the status or your page.  Status will always appear to be posted by the business, not by any of the individual page administrator.

To set up your page go to:  http://www.facebook.com/pages/create.php

Once you’ve created the page, add it to your website by getting a facebook widget here: http://www.facebook.com/facebook-widgets/

Then, paste the code into your web page, or copy it into a text document (not word, or it will add extra characters, use NotePad or TextEdit instead) and send it to your web designer.