The best time and day of the week to send your email campaign

I just watched a great webinar on about The Science of Email Marketing.  There were a lot of great tips there, and many of them surprised me.  These are some of the takeaways:

  1. Try sending emails on weekends.
  2. Send very early in the morning.
  3. 80% of users report reading email on mobile devices.
  4. Use lots of links in your emails.
  5. Give your subscribers special access.
  6. Don’t be afraid to send too much email.
  7. Ask people to follow you, not share your emails.

Definitely worth watching if you send email campaigns.